Did you know that one of the most effective ways to speed up your website and improve SEO is by optimizing your image formats? Converting from JPG to WebP can reduce file size by up to 40% without losing visual quality. This not only improves loading speed but also increases your chances of ranking high on Google. In this article, you'll learn what WebP is, its advantages over JPG, how to convert images online step by step, and the best free tools to do it.
WebP is an image format developed by Google, designed to offer superior compression without sacrificing quality. This means that the same WebP image weighs less than JPG or PNG, which improves loading speed on websites, applications, and even social media. Lossy compression: Reduces image size by removing irrelevant data. Lossless compression: Preserves all the details of the original image. Transparency support (Alpha): Ideal for replacing PNG files with transparent backgrounds.